Fudge Flog: London Creative Agency Blog

Fudge news - World of Warcraft winner!!!

2006-10-04T09:03:00.000-07:00

I’m really getting into creative life here at lovely fudge!!! I find all the senior managers especially helpful, always leaning over my desk, suggesting new things to try. Gosh, it really is such an inspiring place to be an intern. Tim is continuing to be quite a gentleman – complimenting me on my clothes and giving me his time. I think I might be developing a crush on him. I’ve had a thing for older men ever since Daddy left mummy for that BITCH in Switzerland! God, those summer holidays in the villa by Lake Geneva. BORING! Thank god I don’t have to do that anymore!

Anyway, less about me!!! I’ve got news from Fudge and I can’t wait to tell you!!!!

EXCITING STUFF!!! we’ve opened for business in World of Warcraft (Tim didn’t explain what that was, but I expect that it’s like World of Leather or Furniture Village, but selling weapons to important people instead of sofas to proles). Anyway, whatever! It says here: “We’ll soon be selling advertising campaigns to wizards, elves and paladins, helping them to fulfil their mystical KPIs and improving ROI on heroic quests”.

I’m afraid I don’t understand a word of that!!!

New Intern Writes!!!!

2006-09-26T09:22:00.000-07:00

Hi – I’m Saskia the new intern and I’ve got to say I can’t understand why anyone would say that our MD is sexist or guilty of any kind of sexual harassment. He is an inspiration to me and all other employees at Fudge (but not quite as much of an inspiration as our Founder, Monsieur Goddard, of course! Hahaha!) and I REALLY hope to learn from him over the coming weeks and if I’m allowed to stay YEARS at this fabulous agency (I really want to be a copywriter as you can tell by my terse, driven writing style and mastery of punctuation). I wrote some really amazing articles about ponies for my student magazine when I was in the Sixth Form at Cheltenham Ladies College. I still compete in dressage, when I’m not beavering away at fudge!!! Infact, Daddy was kind enough to build a stable for my horse Crystal Dream in the garden behind the modest Islington flat he bought for me (it’s just an investment for him – it’s not as if he just GAVE it to me or anything you know). Tim has told me that he likes a good, hard ride too and would like to see my rising trot sometime. What a lovely man he is!

Myself with my friend Prince Harry - what a Gentleman he is!

Another intern Bites the Dust

2006-09-25T05:37:00.000-07:00

Yes, after the promise of more insights into life at Fudge, the new intern commissioned to populate this blog has left us. We would like to end speculation that she left after making allegations of sexual discrimination against our MD, Tim Soprano, as reported by certain unscrupulous web sources.

As Tim himself says: “Where’s the harm in complimenting an attractive bit of young skirt? She should be fucking flattered. I ain’t sexist – some of my best friends are women, as well as poofs and the occasional black.”

We hope that will be end of the matter.

The Flog Returns!

2006-08-30T02:25:00.000-07:00

It has come to our attention that the intern that normally updates this blog hasn’t added a single entry for several weeks! Rest assured the feckless scum has been packed off back to whatever suburban shithole they hailed from (I think it was Maidstone, possibly even Chatham) and denied their tenuous foothold on the shining path that is a career at Fudge.

Normal service will now be resumed. Prepare to enter our world once more…

A Message from our Chairman

2006-07-12T02:49:00.000-07:00

Dear minions,

After a suitable period mourning France’s shock defeat in the World Cup Final to cheating Italian scum, I am writing to announce my unbending faith in my other favourite team – yes, I am talking about Fudge.

Now really is the most exciting time in Fudge’s history. Since the arrival of our M.D. Tim Soprano and his ‘crew’, we haven’t lost a single pitch. Creatively, under the stewardship of respected, award-winning Creative Director Dave Spout, we have reached new pinnacles of brilliance. Yes, I am proud to lead this flagship of innovativity.

At times like this, I often think back to my childhood. As some of you may know, my natural parents were both gored to death by a boar while camping in Provence and I was raised in the wild by a tribe of economists. I know my adopted family would be proud of what we have achieved at Fudge.

However, as my economist father, Jacques, would grunt at me in the forest “there’s always room for more noughts on your spreadsheet, son”. So, as brilliant as we are, Fudge can do more and do it at a greater profit. This is no time to relax. It is the time to attack and kill!

Blue-skies forever,

Benoit Goddard, Founder and Chairman

Art Worker Contacts Alien Civilisation

2006-07-11T15:24:00.000-07:00

It's not often that a Mac operator can be confused with Jodie Foster, but New Zealander Bjorn O'Grady proves there's an exception to every rule. Yes, Bjorn has made 'Contact' and he didn't need his own £billion SETI programme to do so. How did Bjorn manage to bridge the void and open communications with the Vjikigiiii people? Scientists put it down to the metal plate in his head and the innumerable pieces of 'body jewellery' that fill the piercings puncturing his pale body.

"They talk to me all the time, y'know?" says O'Grady,"They're tryin' to teach me how to build a matter transporter, so they can come to the Earth and stuff. It freaks me out, man."

Having toyed with sacking Bjorn for being clinically insane (NOTE FROM M.D. TIM SOPRANO: check your contracts - mental illness equals instant dismissal), his job was spared when others at Fudge heard the aliens speak via his Prince Albert.

So when you see Client Services Director Henry Staunton-Bishopsfinger kneeling over Bjorn's crotch, don't worry - he's not performing fellatio - just trying to pitch for work on the planet Vjikig.

Dave Spout's 'How to be a Genius Like Me' Part 9: Pitching to Win

2006-07-07T01:23:00.000-07:00

Click to see it big, man

Fudge on Friday newsletter: 7 July 2006

2006-07-07T01:21:00.000-07:00

FUDGE ON FRIDAY
The creative agency that doesn’t have to try…too hard

SPOUT PITCH

As a respected, award-winning Creative Director Dave Spout is a past-master of the successful pitch. But often winning pitches isn’t just about the work, as brilliantly inspirational as Fudge’s creative output always is. Click the link and learn, you filth:

http://www.fullfudge.blogspot.com/

FUDGE HARPOONS THE JAPANESE WHALING COMMISSION

The World’s Most Respected Agency had a big win this week after landing a place on the Japanese Whaling Commission’s online roster. Our idea for a viral movie featuring a gang of Sperm whales savaging a puppy should tip the balance for commercial whaling and open the door for the final extinction of this useless species. Fudge Founder and Chairman Benoit Goddard said: “I’ve always wanted to work with whalers and am looking forward to tucking into free-range whale meat myself very soon. Yum.”

RICK KERNER BRAIN-DEATH SHOCK

Deputy Creative Director Rick Kerner suffered even more bad luck this week when his brain was starved of oxygen during surgery to save his life after he was run over by an OAP riding a mobility scooter. This follows electrocution, blood poisoning and, of course, the fracture of his metacarpal. Plucky Rick is now back in the office and his team tell us that the quality of his creative input hasn’t suffered due to brain-death. Well done, Rick! Keep up the good work!

FIGHT FOR FUDGE!
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Bow down before Fudge

Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore, Shanghai and Huddersfield, Fudge spans the globe with its irreproachable brilliance.

Account Manager Surgery Sacrifice

2006-07-06T07:24:00.000-07:00

It’s not often we have anything good to say about the worthless drones employed by this great agency, but today Account Manager David Pinder went above and beyond the call of duty when he had his spine surgically removed.

The gruelling 17 hour operation, performed in an Albanian clinic, will enable David to literally bend even further backwards to meet the needs of clients. Henry Haughton-Bishopsfinger, Director of Client Services, is especially pleased by David’s gesture: “I like my Account Managers spineless and it’s great that Pinder has proved that this needn’t merely be a metaphor. I’m looking forward to seeing him slither under the door tomorrow after his red-eye from Tirana.”

Secret Squirrel

2006-07-05T07:22:00.002-07:00

It’s like a Walt Disney film. One of those live action ones with cute animals. But it's real life and it happened right here in the Fudge offices. What are we talking about? Well, one of our programmers adopted a pet squirrel and has kept it in his desk for the last three months.

It all began when Jay Sanghera, the lonely HTML markup-drone (you probably haven’t spoken to him – he’s the one with goatee beard, glasses and Metallica t-shirt who sits near the toilets) spotted an injured squirrel whilst walking through the local park in whatever low-rent borough he slouches back to every night (Jay, not the squirrel). Feeling pity for the poor creature Jay took him to work and secretly nursed him to health with a diet of pizza and coke. Soon the little fellow was so massively overweight that he was happy to never move from the top drawer of Jay’s workstation.

As you know, hygiene conditions aren’t exactly of the highest standard in the developer suite, so it’s hardly surprising that no one noticed our little extra member of staff for a while. But once Jay’s secret was out, everyone beat a path to the programmer’s desk to see his rodent pal. Which is why we’ve sacked Jay and gassed the squirrel. Now get back to work!

HR Faux Pas

2006-07-04T07:12:00.000-07:00

We’ve all been having a bit of a laugh here today – our new quadriplegic HR Manager Louise Flinger nearly employed a creative wearing a pair of deck shoes! Call it naivety, call it wilful negligence – but, really, deck shoes?! What next? A creative who doesn’t DJ? The very thought…

Now, we employed Louise in a possibly misguided politically correct gesture, but if she continues to get it this wrong it won’t be long before she’s printing out her own P45 using her mouth joystick and making one last trip down that wheelchair ramp.

Dave Spout's How to be a Genius Like Me Part 8: Choosing trainers

2006-06-30T01:44:00.000-07:00

Click for a bigger shoe size

Fudge on Friday 30th June

2006-06-30T01:43:00.000-07:00

FUDGE ON FRIDAY
The globally venerated creative innovation agency where everybody knows your name

SNEAKER SPOUT

Being a respected, award-winning Creative Director isn’t just a matter of conceptual brilliance and a magnetic personality. It’s also essential you have the phattest trainers around. See how Dave carefully selects his sneakers:

http://www.fullfudge.blogspot.com/

TOURIST NUMBERS EXPLODE IN BIKINI ATOLL

When the French government came to Fudge, they had a problem. How could they encourage tourists to go to exotic Bikini Atoll after years of nuclear weapons testing? Then our branding department came up with the answer – sell Bikini Atoll to young ‘ravers’ as the new Ibiza. A campaign in Mixmag and other media led with the line ‘Bangin’ in Bikini’ and a launch ‘rave’ DJed by Sasha, Pete Tong and Air completed the mix. As a bonus benefit for the young travelers who attended, the radiation on the islands seems to have left them with a ‘wicked’ tan.

Fudge Founder and Chairman Benoit Goddard said: “I’ve wanted to work with the government of my homeland and I’m sure this rebranding of a much-maligned tourist paradise is a huge success.”

RICK KERNER SABOTAGE SHOW TRIALS END!

The Kerner electrocution incident had a new twist this week when it was discovered that Art Director Martin Shrubbery and an assortment of other design insurgents had sabotaged his Wacom tablet. These ne’er-do-wells have now been PURGED. Read all about it here:

http://fullfudge.blogspot.com/2006/06/shrubbery-exposed.html

Meanwhile Rick had poor bad luck as he left hospital when he was run over by an old man riding a mobility scooter. He’s back in A&E with multiple fractures and is considering suing the leg-challenged OAP. Well well soon, Rick – we’re all thinking of you!

FIGHT FOR FUDGE!
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Bow down before Fudge

Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore, Shanghai and Rotherham, Fudge spans the globe with its irreproachable brilliance.

The Night of the Long Scalpels

2006-06-29T09:00:00.000-07:00

After the bewildering discovery that Art Director Martin Shrubbery sabotaged Rick Kerner’s Wacom Tablet, the Creative Dept. was shaken further last night by the confessions of 14 other collaborators. The insurgents, ranging from Junior Designers to the Head of Copy, have all been handed their P45s and rooted out of Fudge. We are positioning this to the outside world as a sensible programme of cut-cutting measures, but we all know that this PURGE was a necessary WEEDING OUT THE DEAD WOOD.

Meanwhile, Shrubbery is being kept on as an example to rest of the designers. He’s been stripped of his Art Director rank and will spend the rest of his days clearing up the creative prep room and SPRAY-MOUNTING.

Let that be the end of this matter.

Benoit Goddard,Chairman and Founder

The evidence

2006-06-28T08:53:00.000-07:00

This was captured by the MSN Messengers monitors in the IT Dept.

Shrubbery Exposed!

2006-06-28T08:52:00.000-07:00

Following the beginning of our investigation into the ‘wreckers’ in the Creative Dept, we’ve extracted a confession from the first ‘design insurgent’. Some of you may know the Art Director Martin Shrubbery. Some of you may even be his friends (if so, we’re coming to talk you next). However, no one could have guessed that beneath the unassuming Shrubbery façade lurked a terrorist mastermind.

Shrubbery confessed to the sabotage of Rick Kerner’s Wacom tablet after being shown incontrovertible evidence of his plot. Just take a look at the screengrab above if you doubt his guilt!

Kerner Sabotage: A Message from Our Founder

2006-06-26T08:20:00.000-07:00

Following the repeated ‘accidental’ injuries to our beloved Deputy Creative Director Rick Kerner, we have decided to begin investigating individuals within the Creative Department as possible ‘wreckers’. After the suspicious short circuit of Rick’s Wacom tablet, we now believe that there is an organised conspiracy by these pernicious saboteurs, with no loyalty to our Great Agency. We will particularly be looking at those who have expressed dissatisfaction with their jobs in confidential HR surveys or those underachievers who haven’t won an award since joining us. My security operatives, pressganged from the IT dept, will be passing among you soon.

Benoit Goddard,
Founder and Chairman

The head of IT tries new hardwear solution on suspected 'wrecker'

Dave Spout's 'How to be a Genius Like Me' Part 7: Out of Hours

2006-06-23T03:05:00.000-07:00

Click to make pic big yadda yadda

Fudge on Friday Newsletter

2006-06-23T03:04:00.000-07:00

FUDGE ON FRIDAY
News from the globally venerated creative innovation agency

SPOUT’S OUT
Being a creative leader isn’t all work, work, work. You also have to think about interacting with your adoring drones in a social context. See how respected, award-winning Creative Director Dave Spout does the do out of hours:

http://www.fullfudge.blogspot.com/

‘HAPPY LABS’ CAMPAIGN GOES LIVE
After unwarranted bad publicity led to PR problems for vivisectionists, they came to Fudge to turn around public perceptions. To answer the brief, we came up with the ‘Happy Labs’ ATL campaign. Leading with the strapline ‘Lovin’ it in the lab’ the ads show the positive side of animal-based experimentation. One execution shows some contented rabbits poncing a fag off a scientist and another shows a laughing monkey pointing to where he’d like a scientist to slice his brain up.

Fudge Founder and Chairman Benoit Goddard said: “I’ve wanted to work with vivisectionists since I tortured a squirrel as a child. I hope this campaign shows people the truth behind animal testing.”

RICK KERNER GETS BLOOD POISONING!
Tragedy struck the Creative Dept. again yesterday when Deputy Creative Director Rick Kerner, returning to his desk after a Wacom electrocution incident, got a paper cut from one of his management self-help books. Sadly, the cut became infected and Rick is now struggling for life in the intensive care unit at St. Thomas’ hospital. Get well soon, Rick – we’re all thinking of you!

FIGHT FOR FUDGE!
Pass on this email and do your bit for the agency!

Email fudgeonfriday@hotmail.co.uk and we'll add you to our mailing list.
---
Bow down before Fudge

Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore, Shanghai and Rotherham, Fudge spans the globe with its irreproachable brilliance.

Join In Our Design Debate!

2006-06-22T01:28:00.000-07:00

Every now and again, we’ll be opening up this blog to members of the Fudge team as a forum for discussion and debate. Today we’re letting one of our designers, Robbie Bunt, share his views on good design:

“Yeh rite I was talking to my mate Darren right about desine an shit an he was like yeah right an I was like I kno what U mean man an he was like that’s so skinny dude so I sez U aint got a cluw mate. Its like its really really cool but its like ded mingin to, know wot I mean? I mean its like a fit bird or a totally fucked up ting innit. So Darren sez yeh, I know wot U mean man so its all cool dude yeh?”

Anyone disagree with Robbies views? Just leave a comment below!

Crushing Blow for Freelancer

2006-06-21T09:02:00.000-07:00

So soon after Rick Kerner’s electrocution, the creative department was shaken by tragedy again today after a freelance Flash programmer was crushed to death by an avalanche of collectable vinyl toys. Police are investigating, but it’s thought that he accidentally disturbed Art Director Martin Shrubbery’s vast collection of figures by brushing against it on the way out for a fag break.

As he was a freelancer no one actually knows his name or really gives a fuck about him, quite frankly. However, one of Martin’s rarest Jason Siu figures had an arm broken. Life can be cruel sometimes.

Newsletter archive: Monday 19 June

2006-06-21T08:41:00.000-07:00

FUDGE ON F-MONDAY
News from the universally feted creative innovation agency

SPOUTLAW

Ideas are strange things. Where do they come from? What makes an idea good or bad? Dave Spout, award-winning respected Creative Director has had more than his fair share of brilliant concepts. Have you? No, I didn’t think so.

Illuminate your life with Spout here

‘CHAV MY FAG’ LAUNCHED!

With lower numbers of teenagers taking up smoking, tobacco companies were facing a problem. How could they stimulate demand without contravening anti-commercial nanny state laws?

Fudge had the answer with ‘Chav my Fag’ a rich interactive experience site hosted in the Cayman Islands. Aimed at savvy 12-15 year olds, the object of the game is to dress up your cigarette in an outrageous lower class costume. Other kids then vote for who’s got the ‘chavviest fag’ and the winner gets a year’s free supply of rough shag. Fudge Founder and Chairman Benoit Goddard said: “I’ve always wanted to work with the prestigious tobacco industry and look forward to the day when all our children are coughing like old men with anti-biotic resistant TB.”

RICK KERNER HOSPITALISED AFTER WACOM POWER SURGE!

Tragedy struck the Creative Dept. again last Thursday when Deputy Creative Director Rick Kerner saw action on the pitch for the first time since fracturing his metacarpal. No sooner was he adjusting some leading in some intro text than he was hit by a massive electric shock, leaving him hospitalised once more. Stalinesque Creative Director Dave Spout said: “I strongly suspect a disgruntled creative sabotaged Rick’s tablet. Show trials will begin soon.

FIGHT FOR FUDGE!
Pass on this email and do your bit for the agency!

Email fudgeonfriday@hotmail.co.uk and we'll add you to our mailing list.
---
Bow down before Fudge

Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore, Shanghai and Rotherham, Fudge spans the globe with its irreproachable brilliance.

Dave Spout's How to be a Genius Like Me Part 6: Having Ideas

2006-06-19T03:38:00.000-07:00

Click to make ideas bigger

Next: Downtime

Rick Kerner Declared Fit!

2006-06-15T05:38:00.000-07:00

Despite the disappointingly meagre lack of support from Fudgers, the agency’s Greatest Living Yorkshireman Rick Kerner’s injured metacarpal has healed sufficiently for him to get onto the pitch today. After getting second opinions from the world’s finest mouse injury experts, Rick was given the all-clear to use his Wacom tablet for the first time in a month. Surely that new business is in the bag?

Check back tomorrow for the results!

Show Your Support for Kerner!

2006-06-14T09:33:00.000-07:00

Can Kerner make it onto the pitch?! There’s still no confirmation from the Creative Dept. about whether Deputy Creative Director Rick Kerner will recover from his metacarpal (that’s hand bone, for the designers out there) fracture in time to contribute to our World Cup pitch tomorrow.

As we all know, Rick’s the fulcrum of our pitch team, unsurpassed in his ability to move stuff about on screens by a few pixels here or there. So come on you loyal Fudgers! Leave your messages of support now!

Fudge Helps World Cup Kids

2006-06-12T04:08:00.000-07:00

Fudge has donated 5% of the proceeds of our World Cup Kick-off party to helping child labourers in India to find work. Here's one happy child who's benefited from our donation, hard at it on a consignment of footballs.

Staff notice: Kite-bombing craze kills!

2006-06-12T01:29:00.000-07:00

The deadly craze of ‘kite-bombing’ has swept through the Fudge creative department, killing fifteen designers in a week.

Despite having banned the extreme commuting pastime, designers have still persisted in jumping from a zeppelin at high altitude with only a homemade kite to hang from and attempting to land on the roof of Fudge HQ in fashionable East London.

Fudge would once again like to remind employees that ‘kite-bombing’ is a disciplinary offence and, from now on, Senior Designers will responsible for scrubbing the pavements when their juniors miss the roof. The first ‘clean-up crew’ rota has been drawn up and is available on the intranet.

MD Tim Soprano said: “I thought I’d fuckin’ seen it all – microscooters, rollerblades and now dis. I’m tellin’ you – if someone lands on the pavement outside dis fuckin’ office from now on, it had better be ‘cos I fuckin’ threw dem dere.”

Dave Spout's How to be a Genius Like Me Part Five: Interfacing with Clients

2006-06-09T00:15:00.000-07:00

Click to the pic to blah blah blah

Next: Where do ideas come from?

Alison Lapper Gets Fudged

2006-06-09T00:06:00.000-07:00

Trafalger Square's famous statue of productivity-challenged woman Alison Lapper was enhanced this week by Fudge's latest Guerrilla ambient campaign. Artist Marc Quinn is said to have wished he'd thought of it first. Better luck next time, eh Marc?

Dave Spout's How to be a Genius Like Me Part 4: Managing Budgets

2006-06-08T06:49:00.000-07:00

Click pic - it goes big - how many times do I have to tell you?

Dave Spout's How to be a Genius Like Me Part 3: Inspiring Loyalty

2006-06-08T06:42:00.000-07:00

Clickety click pic big

Dave Spout's How to be a Genius Like Me Part 2: Winning Awards

2006-06-08T06:40:00.000-07:00

Click on pic to supersize Spout

Dave Spout's 'How to be a Genius Like Me' archive

2006-06-08T01:50:00.000-07:00

Our weekly series of staggeringly illuminating guides to creativity, Dave Spout's 'How to be a Genius Like Me' are collected here for you to learn from. So buck up your ideas. Now.

Part One: People Management

Click on the pic to supersize Spout...

Fudge on Friday Archive: 02 June 2006

2006-06-06T12:53:00.000-07:00

FUDGE ON FRIDAY

News from the globally adored creative innovation agency

SPOUT IS BACK!

Award winning, respected Creative Commandant-Superfiend Dave Spout is back from his fully-paid 3 month inspirational learnings sabbatical to a beach in Acapulco. Today he reveals how a wise man handles budgets for the benefit of his design-serfs:

http://www.digitaldivorceddad.blogspot.com

THE BOOK IS OUT!

The prestigious FUDGEBOOK: BRILLIANCE VOL 1 is in stores now. Months in the making, this astonishing publication reveals the stories behind Fudge’s greatest, most innovative projects. All in an entirely unreadable but ravishing format not ripping off the work of David Carson at all. You’ll be unsurprised to discover that the FUDGEBOOK is already riding high at 56,122 in the Amazon sales charts.

FUDGE CLEARS THE AMAZON!

The implementation of Fudge’s successful e-business platform for international logging giant, TreeBegone, has already achieved amazing ROI. Forest clearing efficiency in the Amazon basin has already improved by 5/.6%. Fudge Founder and Chairman Benoit Goddard said: “I’ve always wanted to work with this prestigious logging brand and look forward to the day when there are no trees clogging up this planet.”

FIGHT FOR FUDGE!

Pass on this email and do your bit for the agency!

Email fudgeonfriday@hotmail.co.uk and we'll add you to our mailing list.

---

Bow down before Fudge

Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore and Minsk, Fudge spans the globe with its irreproachable brilliance.

Fudge on Friday Archive: 26 May 2006

2006-06-06T12:50:00.000-07:00

FUDGE ON FRIDAY
News from the globally adored creative innovation agency

SPOUT AND ABOUT

Award winning, respected Creative Emperor-Fuhrer Dave Spout imparts more priceless wisdom on some clapped-out old hack’s blog today. Think: what could YOU learn from Spout? Think, scum, THINKKKKK!

http://www.digitaldivorceddad.blogspot.com

ALBANIAN MAFIA WIN!

After a two-way pitch, Fudge landed the account for international heroin-smuggling, people-trafficking and prostitution business the Albanian Mafia. This follows Fudge’s Somalian Warlord win earlier in the year and consolidates our position as leading agency for criminal organisations. Fudge Founder and Chairman Benoit Goddard said: “I’ve always wanted to work with this prestigious criminal brand and look forward to helping them expand their market in bloodthirsty terror and exploitation of women.”

FUDGE HELPS CHILD OBESITY RISE BY 15%

Fudge’s successful campaign for soft drink giant Kronkade has led to a radical improvement in sales for the sugar-rich radiation-beverage. In fact, we are proud to be directly responsible for an unprecedented 15% rise in child obesity. Well done to account director Henry Haughton-Bishopsfinger and some non-entities who actually did the work. Fudge Founder and Chairman Benoit Goddard said: “I’ve always wanted to work with this prestigious drinks brand and look forward to helping them expand their market in heart disease and fat.”

DESIGNER PUTS IN 166 HOUR WEEK

Raise your glasses of vodka and Redbull to Senior Designer Tina Gudjonsson, who’s put in an impressive 166 hour week this week on the Little Wallop anti-personnel mine DM campaign. After 2 hours in A&E Tina’s back at her desk and raring to go again! Creative Overlord Dave Spout said: “Congratulations on pushing the envelope until your eyes bleed, Tina. From now I’ll be asking project management to introduce a standard 166 hour week for my industrious minions.”’

FIGHT FOR FUDGE!

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Got a success story for us? Tell it now!

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---
Bow down before Fudge

Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore and Minsk, Fudge spans the globe with its irreproachable brilliance.

Fudgeblog is Go: A Message From Our Founder

2006-06-06T12:19:00.000-07:00

Dear nonentity,

I'm writing this in my luxury riverside stealth apartment in one of Battersea Power Station's chimneys, looking up occasionally from my platinum-plated laptop to gaze out at the sun setting over the Thames. Why do I inhabit an exclusive, mind-bogglingly expensive living space while you dwell in some anonymous scum-hovel in nowheresville?

Because I started the globally respected creative blueskyarative innovation agency Fudge. And you didn't.

I don't write this to make you feel small, although I understand if my words have this effect. No, I mention it to make you realise that Fudge is a result of my insatiable drive for superlative brilliance. It is a drive that is shared by all my underlings, however lowly. It is a drive that brooks no argument from such trivialities as time or space. It is a drive that makes human love seem inconsequential.

This is why our motto is 'Bow Down Before Fudge' and now is certainly the most exciting time in our history to grovel before us.

Some of that excitement, perhaps a small iota of our relentless energy, will be captured by this blog.

Read it and be awed.

Enjoy blue skies always,

Benoit Goddard