Fudge on Friday Newsletter
FUDGE ON FRIDAY
News from the globally venerated creative innovation agency
SPOUT’S OUT
Being a creative leader isn’t all work, work, work. You also have to think about interacting with your adoring drones in a social context. See how respected, award-winning Creative Director Dave Spout does the do out of hours:
http://www.fullfudge.blogspot.com/
‘HAPPY LABS’ CAMPAIGN GOES LIVE
After unwarranted bad publicity led to PR problems for vivisectionists, they came to Fudge to turn around public perceptions. To answer the brief, we came up with the ‘Happy Labs’ ATL campaign. Leading with the strapline ‘Lovin’ it in the lab’ the ads show the positive side of animal-based experimentation. One execution shows some contented rabbits poncing a fag off a scientist and another shows a laughing monkey pointing to where he’d like a scientist to slice his brain up.
Fudge Founder and Chairman Benoit Goddard said: “I’ve wanted to work with vivisectionists since I tortured a squirrel as a child. I hope this campaign shows people the truth behind animal testing.”
RICK KERNER GETS BLOOD POISONING!
Tragedy struck the Creative Dept. again yesterday when Deputy Creative Director Rick Kerner, returning to his desk after a Wacom electrocution incident, got a paper cut from one of his management self-help books. Sadly, the cut became infected and Rick is now struggling for life in the intensive care unit at St. Thomas’ hospital. Get well soon, Rick – we’re all thinking of you!
FIGHT FOR FUDGE!
Pass on this email and do your bit for the agency!
Email fudgeonfriday@hotmail.co.uk and we'll add you to our mailing list.
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Bow down before Fudge
Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore, Shanghai and Rotherham, Fudge spans the globe with its irreproachable brilliance.
News from the globally venerated creative innovation agency
SPOUT’S OUT
Being a creative leader isn’t all work, work, work. You also have to think about interacting with your adoring drones in a social context. See how respected, award-winning Creative Director Dave Spout does the do out of hours:
http://www.fullfudge.blogspot.com/
‘HAPPY LABS’ CAMPAIGN GOES LIVE
After unwarranted bad publicity led to PR problems for vivisectionists, they came to Fudge to turn around public perceptions. To answer the brief, we came up with the ‘Happy Labs’ ATL campaign. Leading with the strapline ‘Lovin’ it in the lab’ the ads show the positive side of animal-based experimentation. One execution shows some contented rabbits poncing a fag off a scientist and another shows a laughing monkey pointing to where he’d like a scientist to slice his brain up.
Fudge Founder and Chairman Benoit Goddard said: “I’ve wanted to work with vivisectionists since I tortured a squirrel as a child. I hope this campaign shows people the truth behind animal testing.”
RICK KERNER GETS BLOOD POISONING!
Tragedy struck the Creative Dept. again yesterday when Deputy Creative Director Rick Kerner, returning to his desk after a Wacom electrocution incident, got a paper cut from one of his management self-help books. Sadly, the cut became infected and Rick is now struggling for life in the intensive care unit at St. Thomas’ hospital. Get well soon, Rick – we’re all thinking of you!
FIGHT FOR FUDGE!
Pass on this email and do your bit for the agency!
Email fudgeonfriday@hotmail.co.uk and we'll add you to our mailing list.
---
Bow down before Fudge
Fudge is the world’s largest independent creative blue sky solutions hive. With offices in London, San Francisco, Singapore, Shanghai and Rotherham, Fudge spans the globe with its irreproachable brilliance.
posted by Spout at 3:04 AM
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